Lessons in Innovation from the "Like" Button featuring Martin Reeves

Martin Reeves is a leading global thinker, author, and consultant on strategy and innovation. He is the Chairman of the BCG Henderson Institute, a fellow of Judge Business School at Cambridge University, and a board member of Arabesque AI. A prolific writer, Reeves is the author of more than a dozen books, including The Imagination Machine (2021), Your Strategy Needs a Strategy (2015), and his latest release, Like: The Button that Changed the World (2025). His work is frequently featured in Harvard Business Review, MIT Sloan Management Review, and Fortune. With a career dedicated to helping executives navigate complex decisions, Reeves provides a unique bridge between high-level academic research and practical business application.

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